Running Promotions on Facebook Just Got Tougher

Just when things couldn’t get any more confusing within Facebook’s Terms—well, they seemingly do.

Inside Facebook recently published updated tips for running promotions within Facebook’s guidelines and while the tips are extremely useful, they also illustrate what a jumbled and confusing place the site’s Terms have become. Not to mention expensive. Because Facebook needs to approve each and every promotion to run through its site and apparently doesn’t have the time to sift through requests, the privilege to host a contest, sweeps or other promo now comes with an [approximate] $10,000 price tag (approximate because the Terms, though long, are vague). Oh, and there are restrictions on the promotion and giving away of dairy too. Yes, you heard us—dairy. Sorry, ice creameries and beloved string cheese companies. Read those rules again.

Facebook’s 400 million plus users makes the site an appealing forum for brands to market within. We just wish the platform made it a bit more welcoming and a whole lot confounding.

[via Inside Facebook]