Culture Jam Launches “PromoJam” CMS for Brands to Execute Twitter Based Marketing Initiatives

February 8, 2010

These days, brands are having a harder time than ever effectively reaching a consumer base whose habits and means of consuming content are rapidly evolving. As traditional media and advertising strategies falter, brands are exploring new avenues to deliver communications to fans in a more effective and impactful way.

At this crucial time for brand marketing, Culture Jam Labs has launched PromoJam, a versatile enterprise-level Twitter promotion builder and content management system that allows brands to develop their own distinct frequency amidst the noise of social media. PromoJam enables marketers to easily and independently build branded viral marketing Twitter campaigns for their companies, clients, brands, and artists, which in turn engage their consumers to propagate a brand message—online, on their terms.

PromoJam’s “tweet-of-mouth” campaigns empower the consumer to participate in an exchange—a tweet for a download of exclusive digital content or an opportunity to win a special brand experience—and employ the consumer as a brand evangelist on the Twitter platform. The consumer participates in the promotion, electing to “follow” the brand’s Twitter feed, spread the promotion’s message, and interact with the brand in an effective and meaningful manner.

The new plug-and-play CMS technology makes the PromoJam tool simple for marketers to design, manage and deploy their promotions, and to track real-time results. The tool tracks the promotion’s reach, both quantitatively and geographically, its inbound and outbound traffic, and provides detailed reporting on its success.

To date, clients who are executing campaigns with PromoJam CMS include, the Pittsburgh Penguins, Volcom, OK Go (EMI), Hot Tub Time Machine (MGM), and Bon Jovi’s Circle Tour (AEG), as well as other clients in the entertainment, sports, and consumer product categories planned for 2010.

For more information, visit www.promojam.com, and to inquire about licensing the PromoJam CMS software for your own viral campaigns, email labs[at]culturejam.com.