February 2010
16 posts
6 tags
Running Promotions on Facebook Just Got Tougher
Just when things couldn’t get any more confusing within Facebook’s Terms—well, they seemingly do.
Inside Facebook recently published updated tips for running promotions within Facebook’s guidelines and while the tips are extremely useful, they also illustrate what a jumbled and confusing place the site’s Terms have become. Not to mention expensive. Because Facebook...
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Italian government limits internet usage and... →
In nations where easy access to wi-fi hotspots and web content is the standard, it’s difficult to comprehend the limitations enforced in places elsewhere around the globe. Italian government has placed extreme restrictions on online video content that would shock American internet users.
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Does social sell? →
AdWeek explores the issue of social media’s impact on sales in this Digital Special Report. The issue is a tricky one for companies who are stuck on their immediate bottom line. It’s true—social media doesn’t always produce increased dollar signs for a brand right away. The benefits of social media are often seen in the long-term as a brand connects with its audience over...
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Oscars Get a Social-Media Makeover →
The best picture category has increased to 10 nominations. The Academy is beefing up its social media presence with live streaming on its website, an iPhone app and a Facebook page. Will all these changes help the 82 year old show?
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Culture Jam Launches “PromoJam” CMS for Brands to...
February 8, 2010
These days, brands are having a harder time than ever effectively reaching a consumer base whose habits and means of consuming content are rapidly evolving. As traditional media and advertising strategies falter, brands are exploring new avenues to deliver communications to fans in a more effective and impactful way.
At this crucial time for brand marketing, Culture Jam Labs...
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Los Angeles Times Covers Culture Jam Founders,...
February 8, 2010
In today’s Los Angeles Times Technology blog, Alex Pham profiles Culture Jam’s founders, Matt and Amanda MacNaughton, and emphasizes PromoJam’s capacity to turn fans into marketers.
Read the full article, Culture Jam: Tweeting for a song online.
Google takes on Facebook with Buzz. →
February 8, 2010
In a continuing effort to make Google your one-stop-shop for, well, everything, the search engine cum email provider cum office suite cum calendar cum kitchen sink has now developed a Facebook-esque feature called ‘Google Buzz.’ Buzz will incorporate the sharing aspects of Facebook, include users’ Twitter feeds, and automatically follow users’ frequent...
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WatchThe Saints’ win at yesterday’s Super Bowl wasn’t the only monumental happening of the day. Google, the big dog of online search engines, shelled out huge bucks for an ad, proving that times are indeed a-changin’. The ad was proof that a) you don’t need a half naked lady or famous football player to effectively advertise your brand and b) Google feels that it needs to...
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Small businesses engage fans using social media.
This is not a new concept. Nor is it a surprising one. Social media is a no-brainer, effective, and [relatively] inexpensive way for businesses to connect with their consumers and reach new ones. For small businesses, in particular, the opportunity to market themselves using outlets like Twitter and Facebook is invaluable as traditional advertising are likely out of budget.
Though the concept...
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Journos' debate over the merits of Twitter
Earlier this week, George Packer of The New Yorker attacked Twitter, claiming that…
Twitter is crack for media addicts. It scares me, not because I’m morally superior to it, but because I don’t think I could handle it. I’m afraid I’d end up letting my son go hungry.
The NY Times Bits blog smartly countered Packer’s diatribe, pointing out the many ironies of Packer’s...
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Twitter taking security seriously.
After this week’s news about Twitter phishing attacks, Twitter’s Director of Trust and Safety, Del Harvey, has spoken out in a post on the site’s blog.
Harvey warns consumers about changing passwords…
The takeaway from this is that people are continuing to use the same email address and password (or a variant) on multiple sites.
Which is a good reminder that we all need...
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Movie studios' distribution catches up with the... →
Consumers are now downloaders. We want our content. We want it now. And much of the time, we want it digitally. Studios are catching on and transforming their distribution methods to meet the digital demand.
[via Variety]
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Five social media tips for indie musicians →
Social media experts along with virally active musician Jared Leto (of 30 Seconds to Mars) support the concept that services like Twitter are imperative for artists to connect with fans.
[via Los Angeles Times]
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Bravo rewards viewers via Foursquare.
Bravo is revolutionizing its relationship with viewers, extending its engagement with fans from the TV to the real world and back to the web.
Starting Monday, Bravo will begin offering Foursquare players “badges” and special prizes when viewers visit more than 500 Bravo locations. The locations will be picked by Bravo to correspond with select Bravo shows including “The Real Housewives,” “The...
January 2010
17 posts
5 tags
Coachella: 3-day pass or bust?
Coachella has announced that it will kill off its offering of one-day passes, forcing all fans to buy a 3-day pass or nothing at all.
Will Jay-Z fans go to see Charlotte Gainsbourg? Will Vampire Weekend groupies rally for Tiesto? Will consumers who are interested in just one day pay for all three and just eat the cost? Or will Coachella lose fans this year because of their new ticketing strategy?...
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Live Apple “Come see our latest creation” / tablet... →
Live coverage from the Apple iPad announcement via live.gdgt.com. Our fave features so far? It runs all current iPhone apps…but BIGGER. Full size keyboard. The perfect in-between our desktops and our handhelds. We love, we love, we cannot wait!
[via gdgt live]
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Social Is the Top Priority for Marketers in 2010 →
No big surprise here. When a huge corporation like Pepsi pulls its Super Bowl spend in favor of a social media campaign, it’s proof the tide is turning. Advertisers are looking to reach consumers on their terms, in their space.
[via Mashable]
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Volcom promotes Pipeline Pro with PromoJam
To promote its Pipeline Pro surf competition, Volcom used Culture Jam’s revolutionary CMS program, PromoJam, to create a viral buzz around the event. Fans were directed to Volcom’s Pipeline Pro Twitter Contest page where they could tweet for a download of Volcom’s ‘BS!‘ movie, gain access to a live webcast of the competition, and a chance to win a trip to next year’s Pipeline Pro in Hawaii,...
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WatchEven if you’re not in Park City, Utah for the Sundance Festival this year, you can catch the live stream at home (sans the chilly, chilly weather). We recommend watching from the warmth of your living room. Possibly with hot chocolate. Definitely with the heat cranked up.
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Grammys to pay tribute to Michael Jackson in 3-D
In memory of the recently departed Michael Jackson—perhaps the most famed pop star ever known—the Grammys will include a 3-D tribute to the star at its upcoming 51st annual award show.
“This very special GRAMMY Moment will feature the never-before-seen 3-D mini-movie for “Earth Song” that was created by Jackson as the centerpiece of his much-anticipated This Is It...
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“By picking a platform where their target audience is already engaged, they...”
– “Acquisition Should Be Easy (For Consumers)” - Social Study: POV on the shiny new from Empower MediaMarketing
In an interview with Andrew Davis of Tipping...
“Companies like Culture Jam have recently brought a ‘Tweet-to-download’...”
– (via WayCoolJr. Blog [Music. Marketing. Social Media])
“Lately I’ve been throwing around the concept of the update as a form of “Social...”
– (via Hypebot.com) by Matt MacNaughton - CEO, Culture Jam
Tech Crunch Covers Culture Jam + Pearl Jam, Muse,... →
“Want to snag Pearl Jam’s new single “Just Breathe” without having to pay for it?...”
– Mashable - The Price of Pearl Jam’s New Single: One Tweet
Alkaline Trio Debut New Song w/ Culture Jam →
“Culture Jam does these types of promotions for a number of musical acts. The use...”
– Tech Crunch - Pearl Jam Gives A Song Away For A Tweet
November 2009
1 post
WHOA It's The Culture Jam Blog!
Well its high time that we launch our blog here at Culture Jam and thankfully that day has finally come. We are excited to start a conversation about what we are up to here at Culture Jam and what lies ahead for us in the future.
Don’t worry, this won’t be a place for us to simply announce our each and every move, but rather we would like this to be a place where we can have an open...