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Running Promotions on Facebook Just Got Tougher
Just when things couldn’t get any more confusing within Facebook’s Terms—well, they seemingly do.
Inside Facebook recently published updated tips for running promotions within Facebook’s guidelines and while the tips are extremely useful, they also illustrate what a jumbled and confusing place the site’s Terms have become. Not to mention expensive. Because Facebook needs to approve each and every promotion to run through its site and apparently doesn’t have the time to sift through requests, the privilege to host a contest, sweeps or other promo now comes with an [approximate] $10,000 price tag (approximate because the Terms, though long, are vague). Oh, and there are restrictions on the promotion and giving away of dairy too. Yes, you heard us—dairy. Sorry, ice creameries and beloved string cheese companies. Read those rules again.
Facebook’s 400 million plus users makes the site an appealing forum for brands to market within. We just wish the platform made it a bit more welcoming and a whole lot confounding.
[via Inside Facebook]
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PromoJam launched another exciting promotion today—this time with the famed rockers, Bon Jovi. In celebration of their new album, The Circle, as well as their Circle Tour kicking off this week, the band’s hosting an Exclusive 10 Prize Giveaway.
Prizes include Bon Jovi’s new album, gift certificates to bonjovi.com, and tickets to see Bon Jovi along with $1,000 for your travels!
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Italian government limits internet usage and online video.
In nations where easy access to wi-fi hotspots and web content is the standard, it’s difficult to comprehend the limitations enforced in places elsewhere around the globe. Italian government has placed extreme restrictions on online video content that would shock American internet users.
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Does social sell?
AdWeek explores the issue of social media’s impact on sales in this Digital Special Report. The issue is a tricky one for companies who are stuck on their immediate bottom line. It’s true—social media doesn’t always produce increased dollar signs for a brand right away. The benefits of social media are often seen in the long-term as a brand connects with its audience over time, develops loyalties, and exposes itself to new eyeballs. But as more and more marketers up their social media efforts and budgets, they’re finding that the conversations which transpire between corporation and consumer may not be measured in ROI, but are, all the same, invaluable.
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Oscars Get a Social-Media Makeover
The best picture category has increased to 10 nominations. The Academy is beefing up its social media presence with live streaming on its website, an iPhone app and a Facebook page. Will all these changes help the 82 year old show?
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Inspired by last night’s talk by Twitter Co-Founder Biz Stone at CAA, and excited for this weekend’s TED Conference where the world’s top minds come together to share and learn, we unearthed this TEDTalk from 1 year ago—a talk by [other] Co-Founder Evan Williams on ‘what’s behind Twitter’s explosive growth’ and how Twitter is not only a platform for tweeting news about personal goings-on (“Hey friends. I ate hot soup for lunch.”), but a means of connecting communities and spreading vital news quickly—across town, across the globe.
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Culture Jam Launches “PromoJam” CMS for Brands to Execute Twitter Based Marketing Initiatives
February 8, 2010
These days, brands are having a harder time than ever effectively reaching a consumer base whose habits and means of consuming content are rapidly evolving. As traditional media and advertising strategies falter, brands are exploring new avenues to deliver communications to fans in a more effective and impactful way.
At this crucial time for brand marketing, Culture Jam Labs has launched PromoJam, a versatile enterprise-level Twitter promotion builder and content management system that allows brands to develop their own distinct frequency amidst the noise of social media. PromoJam enables marketers to easily and independently build branded viral marketing Twitter campaigns for their companies, clients, brands, and artists, which in turn engage their consumers to propagate a brand message—online, on their terms.
PromoJam’s “tweet-of-mouth” campaigns empower the consumer to participate in an exchange—a tweet for a download of exclusive digital content or an opportunity to win a special brand experience—and employ the consumer as a brand evangelist on the Twitter platform. The consumer participates in the promotion, electing to “follow” the brand’s Twitter feed, spread the promotion’s message, and interact with the brand in an effective and meaningful manner.
The new plug-and-play CMS technology makes the PromoJam tool simple for marketers to design, manage and deploy their promotions, and to track real-time results. The tool tracks the promotion’s reach, both quantitatively and geographically, its inbound and outbound traffic, and provides detailed reporting on its success.
To date, clients who are executing campaigns with PromoJam CMS include, the Pittsburgh Penguins, Volcom, OK Go (EMI), Hot Tub Time Machine (MGM), and Bon Jovi’s Circle Tour (AEG), as well as other clients in the entertainment, sports, and consumer product categories planned for 2010.
For more information, visit www.promojam.com, and to inquire about licensing the PromoJam CMS software for your own viral campaigns, email labs[at]culturejam.com.
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Los Angeles Times Covers Culture Jam Founders, Product Launch
February 8, 2010
In today’s Los Angeles Times Technology blog, Alex Pham profiles Culture Jam’s founders, Matt and Amanda MacNaughton, and emphasizes PromoJam’s capacity to turn fans into marketers.
Read the full article, Culture Jam: Tweeting for a song online.
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Google takes on Facebook with Buzz.
February 8, 2010
In a continuing effort to make Google your one-stop-shop for, well, everything, the search engine cum email provider cum office suite cum calendar cum kitchen sink has now developed a Facebook-esque feature called ‘Google Buzz.’ Buzz will incorporate the sharing aspects of Facebook, include users’ Twitter feeds, and automatically follow users’ frequent contacts (a potential problem for folks who email for business and don’t want their associates knowing what they ate for lunch).
In this morning’s press conference which Google streamed live on its YouTube channel, the developers claimed that Buzz was an answer to the noise on other platforms. But if Buzz gains traction with users, won’t the noise follow it?
The question will remain—how do brands cut through the noise? Stay tuned for news on how Culture Jam is about to provide brands with an answer…
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The Saints’ win at yesterday’s Super Bowl wasn’t the only monumental happening of the day. Google, the big dog of online search engines, shelled out huge bucks for an ad, proving that times are indeed a-changin’. The ad was proof that a) you don’t need a half naked lady or famous football player to effectively advertise your brand and b) Google feels that it needs to advertise now.
Was it the competition that Bing introduced into the market this year that drove Google to a mega marketing spend? Or is it that Google wants to become more than your favorite search engine? Does it want to be your new Apple—a brand that is so intertwined into the days of our lives that we really couldn’t imagine planning a trip, proposing to a loved one or raising a child without Google by our sides.
With the launch of Google’s Nexus One phone this year and the constant introduction of new Google products (Calendar, Documents, and the list goes on), it seems the brand is well on its way to becoming indispensable in all of our lives. And they’re reminding us of that even when most of us are far away from our computers, disconnected, offline, and with our families—on Super Bowl Sunday.
